Robotics & Automation
Whether you are exploring automation, developing a robotic product or deciding where robotics fits in your business, we bring hands-on experience from building, scaling and commercialising robotics companies.
Why us
REInvest Robotics grew out of operating experience, not out of a spreadsheet. Our advice comes from having made the same calls, with our own money and our own products on the line.
Between us, we have founded and built robotics companies, taken robotics technology to global markets, built commercial organisations, chosen distribution models, sat on boards through good and difficult years, invested in robotics companies and seen two acquired by Teradyne. We work from inside the Odense robotics cluster, so the suppliers, integrators and specialists we refer to are people we actually know.
We will tell you what we think, including when the honest answer is that the technology is not ready or the market is not there yet. That is usually the most valuable thing an outside voice can say.
Precisely: Esben Hallundbæk Østergaard co-founded Universal Robots in 2005 and was its CTO. MiR was an investment rather than a founding. Both companies were acquired by Teradyne. More about the team.
What we help with
Most conversations start as one of these. You do not need to know which one, and engagements usually touch more than a single box.
Finding where robotics creates meaningful operational or commercial value in your business, and being clear about where it does not.
An independent assessment of a robotics concept, technology or opportunity. This is also the work we do for investors and boards ahead of a decision.
The unglamorous stretch between a working prototype and a product that can be built, sold, shipped, installed and serviced. This is where most robotics teams stall.
We advise on this work and help you plan and staff it. The engineering itself stays with your team and your suppliers.
Many promising robotics businesses struggle commercially even when the technology works. Finding the first customer segment that genuinely needs the robot, and narrowing the product until it fits.
For larger organisations and management teams weighing what automation should mean over the next five years rather than the next quarter.
Sometimes the need is not a project but a person: someone who has seen this before and will say what they think in the room where the decision gets made.
Who we work with
How we work
We take on a limited number of engagements at a time, and we shape the scope and format around the problem rather than around a standard package. Some engagements are a few days of assessment, some are a board seat that runs for years.
There is no methodology to explain and no funnel to enter. A preliminary conversation is the natural first step, and it is where we work out together whether we are the right people for this.
Scope, format and terms are agreed case by case. Please allow a few days for a reply.
Start here
That is fine, and it is how most of these conversations begin. Tell us what you are trying to achieve, what is getting in the way, and where you think robotics or automation might fit. A few honest paragraphs are worth more to us than a deck.
Subject line: Robotics & Automation Enquiry. Please allow a few days for a reply.